Lamassu Health is an Iraqi healthcare market-access and distribution partner. We support international pharmaceutical, supplement, OTC, prescription, medical-aesthetic, equipment, and medical-supply brands as they enter, grow, and build a sustainable presence in Iraq.

We work across supplements, OTC healthcare, prescription medicines, medical aesthetics, medical equipment, and medical supplies. Each category is handled with a market approach suited to its regulatory, commercial, and professional requirements.

Yes. We help international brands assess the opportunity, prepare a practical entry strategy, coordinate regulatory requirements, plan the launch, and develop the local channels needed for long-term growth.

Market entry can include category review, competitor mapping, positioning, target-audience selection, pricing considerations, channel planning, launch priorities, and a phased commercial roadmap based on the brand’s goals.

We can coordinate the local registration process by reviewing requirements, organizing documentation, supporting communication, and following up on agreed steps. Final requirements and approval timelines depend on the product category and the relevant Iraqi authorities.

The exact dossier varies by product, but it may include company licenses, certificates of pharmaceutical product or free sale, GMP documents, product composition, specifications, labels, stability data, manufacturing information, and authorization letters. We confirm the applicable checklist after reviewing the product.

Timelines vary according to product type, dossier completeness, authority review, testing requirements, and any requested clarifications. After an initial document assessment, we provide a realistic process outline and keep partners informed of progress.

Yes. We can support the review of labels, packaging information, language needs, claims, and required product details before submission or launch. Formal acceptance remains subject to the relevant authority and product classification.

Yes, subject to product fit, due diligence, commercial agreement, and regulatory readiness. Our model can cover import coordination, organized product movement, channel development, account engagement, and performance reporting.

Channel selection depends on the category and may include pharmacies, clinics, hospitals, medical centers, healthcare professionals, specialized retailers, and other approved accounts. We build a route-to-market plan around the product and its intended users.

We plan distribution according to the agreed geographic scope, product requirements, demand, and channel priorities. Nationwide expansion is typically phased to maintain service quality, product availability, and reliable account support.

We review product quality, regulatory status, market relevance, differentiation, pricing potential, supply reliability, brand commitment, and long-term fit. This helps both parties focus resources on partnerships with a clear path to sustainable value.

Exclusive arrangements may be considered when they match the brand, category, investment level, performance expectations, and long-term market plan. Terms are evaluated and agreed individually during partnership discussions.

Yes. We can assess category size, market behavior, competitor activity, likely customer segments, channel interest, positioning opportunities, and practical barriers. The findings help shape an informed launch or no-launch decision.

Yes. We review the competitive landscape, product benefits, target channel, customer expectations, landed-cost considerations, and brand objectives to recommend a locally relevant position and commercial framework.

Commercial execution may include sales planning, account development, pharmacy and clinic engagement, product presentations, field coordination, availability follow-up, and structured activities designed around agreed targets.

Yes. Depending on the product and applicable rules, we can coordinate launch plans, educational materials, professional meetings, events, visibility initiatives, sampling programs, and other approved brand-building activities.

Where appropriate and permitted, our team supports responsible professional engagement through product information, scientific or educational materials, meetings, clinic outreach, and category-specific communication.

Yes. We support vitamins, wellness, beauty, healthy-aging, sports-nutrition, and specialized-nutrition products, subject to product review, classification, regulatory requirements, and market suitability.

Yes. Our scope can include everyday healthcare, skin care, personal care, respiratory care, family wellness, and related OTC categories. The route to market is tailored to each product’s classification and audience.

Prescription products require a compliance-led approach. We evaluate regulatory readiness, storage and handling needs, professional-channel requirements, and the appropriate commercial model before confirming a partnership.

Yes. We can support clinic-focused market development, professional education, positioning, distribution, and brand activation for suitable medical-aesthetic products and solutions.

Yes. Relevant categories may include diagnostic devices, clinical equipment, patient monitoring, consumables, PPE, infection-control products, wound care, and other essential clinical supplies.

Logistics planning is based on the product’s approved handling conditions, shipment profile, storage needs, shelf life, channel demand, and documentation. Specific capabilities and responsibilities are confirmed during technical and commercial review.

We use agreed indicators such as sales movement, account coverage, product availability, activity completion, channel feedback, market response, and operational issues. Reporting frequency and detail are defined with each partner.

Depending on the agreement, reports may include sales summaries, distribution progress, market feedback, activity updates, account insights, stock observations, risks, and practical recommendations for the next period.

We focus on responsible representation, clear communication, controlled execution, appropriate product information, and alignment with the agreed brand and compliance standards. Any category-specific requirements are incorporated into the operating plan.

Please share your company profile, product catalogue, target products, manufacturing country, current certifications, regulatory status, proposed commercial terms, supply capacity, target launch timing, and any existing market research.

Our team reviews the submitted information, identifies any missing details, and schedules an introductory discussion when there is a potential fit. We then agree on the next assessment, regulatory, commercial, or partnership steps.

Use the contact form on the Lamassu Health website and include a concise overview of your company, products, current markets, certifications, and objectives for Iraq. Providing complete information helps us evaluate the opportunity more efficiently.